AI Writing Statistics, Trends & Adoption for 2024

Petri Maatta

• 6 min read
AI Writing Statistics, Trends & Adoption for 2024
AI Writing Statistics

Top AI Writing Statistics for 2024

  1. Business Adoption: In 2024 it is projected that over 50% of businesses will incorporate AI into their content creation processes, to produce articles, blogs and marketing materials.
  2. Perceived Quality: 68% view AI generated content as being on par with or even superior to content written by humans.
  3. Cost Efficiency: Companies have reported a 30% decrease in content production expenses by employing AI writing tools.
  4. Content Quantity: AI writing tools will be responsible for generating 20% of all content by 2024.
  5. SEO Effectiveness: Content created through AI shows a 25% enhancement in SEO performance due to algorithms that can better optimize text for search engines.
  6. Customization: 60% of marketing professionals use AI writing tools to craft personalized content at scale.

AI Adoption Statistics By Use Case Survey

AI is used in multiple ways as a tool, across multiple industries. Its primary applications include AI writing, image generation and a few other specific uses.

  1. 86 % of businesses use AI for keyword research, article outlining, and AI article writing.
  2. 48% of businesses use AI for sales copywriting purposes.
  3. 35% of businesses use AI for creating social media texts and or images.
  4. 33% of businesses use AI for image generation.
  5. 27% of businesses use AI for email marketing due to the popularity of ChatGPT sales.
  6. 9% of businesses use AI for other use cases.

Consumer Use of AI

Consumer Use of AI

Consumers are now engaging more with AI without thinking about it. This section explores how AI has become a part of consumer activities, from tasks like AI writing, to intricate decision making procedures like hiring someone.

  1. The most common ways consumers use AI are by answering texts or emails, answering financial questions, and making travel plans.8
  2. The top ways consumers use AI are as follows:8
  3. Respond to people via text/email: 45%
  4. Answer financial questions: 43%
  5. Plan travel itinerary: 38%
  6. Craft an email: 31%
  7. Prepare for a job interview: 30%
  8. Write a social media post: 25%
  9. Summarise complex or long copy: 19%

AI Writing Adoption Statistics Worldwide

Statistics about using AI in writing.

Global AI writing Statistics

  1. The worldwide AI market is worth, than $196 billion. The value of the AI industry is expected to grow over 13 times in the seven years.
  2. By 2026, the AI market in the United States is predicted to reach $299.64 billion.
  3. Between 2022 and 2030 the AI market is expanding at a compound growth rate (CAGR) of 38.1%.

AI-generated content statistics

These AI writing statistics look at how popular AI-generated content is and who is using it.

Book authors AI Statistics

Book authors AI Statistics

Ways book authors' are using artificial intelligence (AI) in the United States as of May 2024

  1. 47% of book authors use ChatGtp and AI mostly as a grammar checking tool
  2. 29% of book authors use AI for brainstorming plot ideas and characters
  3. 26% of Book authors use AI for marketing purposes, to create sales pages, write marketing materials
  4. While 7% are using AI to generate text of a work (Source: Statista)

Education AI Writing statistics

Looking into AI writing statistics regarding how much AI content is acceptable in a research paper:

  1. 10-20% Social Sciences (Psychology, Sociology, Anthropology)
  2. 25-35% Medical Sciences (Medicine, Nursing, Pharmacy)
  3. 30-40% Engineering (Computer Science, Electrical Engineering, Mechanical Engineering)
  4. 5-10% Humanities (English, History, Philosophy)
  5. Turnitin’s approved AI writing score is less than 20%. (Source: Turnitin)

AI Writing Statistics

AI Writing Statistics and Facts

These AI writing statistics help illustrate how AI writing tools have evolved since the beginning of our modern Internet era.

  1. 47% of marketers utilize AI tools for creating content while 28% leverage them for designing elements.
  2. In 2024, 83.2% of content marketers are looking to incorporate AI content generation tools to enhance their content marketing strategies.
  3. A significant portion of businesses employing AI tools for content creation reported success in their content strategies as did those that did not use tools.
  4. John Mueller from Google suggests using intelligence to spark creativity and explore avenues in writing projects.
  5. The utilization of AI in writing is expected to grow within publishing and editing realms as long as it aligns with reader preferences.
  6. Both B2B and B2C businesses are planning to integrate AI content generation tools into their marketing efforts by 2024 across three categories; text prediction, editing and generation.
  7. A majority of adults believe that AI can streamline tasks effectively leading to cost efficient production of short articles and tweets, in the future.
  8. In the United States people tend to view AI in areas, like identifying fraud patterns (43%) , creating products (32%) and forecasting the weather (31%) according to Statista.
  9. On the other hand there is support for AI in tasks such as medical procedures (14%) , emergency response services (14%) and journalistic writing (11%) based on the same source.

AI Content Marketing & Blogging Statistics

AI Content Marketing & Blogging Statistics

Wondering about the impact of AI blog integrations, on content marketing from ideation, to publication? Look no further as this section has got you covered.

  1. AI is commonly utilized in content marketing, for generating ideas (71%) creating content (68%) drafting articles (47%) and devising strategies (40%).
  2. Google's perspective on AI generated content has evolved in the year emphasizing a focus on "the quality of the content, rather than its production methods" (Google Search Central).
  3. Nevertheless Google is taking steps to combat quality AI generated content aimed at improving search engine rankings (Google).
  4. Artificial intelligence can greatly assist marketers in strategizing and planning by aiding in segmentation targeting and positioning strategies (STP) (Science Direct).
  5. Bloggers who utilize AI tools for content creation spend an average of 30% time crafting blog posts. This was highlighted in a study by Wartune.
  6. The Washington Post published over 850 articles about the Rio Olympics with the assistance of AI technology.
  7. According to the CMO Survey, from Fall 2023 all communications/media and real estate businesses incorporate AI to support blog development.
  8. According to Salesforce, the majority of marketers are already leveraging AI for content creation tasks (76%). Generating copywriting materials (76%).
  9. In marketing, those who incorporated AI observed a 6.2% boost, in sales a 7% rise in customer satisfaction and a 7.2% reduction in marketing expenses according to the CMO Survey from Fall 2023.
  10. The top AI tools that gained popularity in 2023 were ChatGPT with 14.6 billion web visits followed by Character.AI with 3.8 billion visits and QuillBot with 1.1 billion visits as reported by Writerbuddy.
  11. ChatGPT had attracted over 100 million users by 2023 as per OpenAIs data by Statista.

Frequently Asked Questions

Here are the most frequently asked questions about AI writing.

How Good Is AI Writing?

When it comes to intelligence writing opinions vary. While AI writing can be proficient some argue that it lacks a touch and fails to connect with the readers on a level.

Also, as the use of AI becomes more widespread AI generated content has become commonplace. Users can access content generated from prompts but such content may not perform well on search engine results pages that prioritize originality and user engagement.

Is AI Going To Replace Writers and Designers?

It is unlikely that AI will replace writers and designers any time soon, not by 2024.

Human input is essential in the process as humans can effectively optimize keyword usage and placement in blog posts.

Additionally AI currently lacks the ability to recognize practices for blog images, such as where to position them, how to design for search engine results pages (SERP) and considerations for above the fold content placement.

Which AI Tools Are Best for Writing?

ChatGPT stands out as a tool for writers seeking inspiration, data analysis, keyword research assistance and post outlining support. It is recommended for use as an editing aid and summarization tool rather than solely relying on it for content creation.

and Hemingway are also tools for self editing, before submitting work to a copy editor.It's not advisable to depend on AI for composing or revising posts as they are still learning the nuances of crafting content that aligns with SEO requirements and conversational style.

Among the choices for AI writing and chatbot tools are ChatGPT, Gemini, Character.. Quillbot.

Recommended reading:

9 Generative AI Stats That Will Blow Your Mind

AI Rules and Global Machine Learning Regulations

Sources

  1. The Brains
  2. Google Trends
  3. SiegeMedia
  4. Intelligent.com
  5. Reuters
  6. OpenAI
  7. SimilarWeb
  8. Statista – Authors AI
  9. Statista – AI Newsrooms
  10. MarTech
  11. Statista – AI Marketing Revenue
  12. HubSpot
  13. Capterra
  14. Influencer Marketing Hub
  15. Statista – AI Marketing
  16. Statista – AI Newsroom Concerns
  17. NewsGuard – AI News
  18. Authority Hacker
  19. Statista – AI Social Media
  20. The Motley Fool